Think Joan Collins, Elizabeth Taylor, Marilyn Monroe and Joan Crawford. It was the glamour of Hollywood and seeing how beautiful these fabulous women looked in their turbans that inspired us to launch our new range.
We love a bit of Hollywood glamour, particularly a bit of "black and white" Hollywood glamour! When glamour meant looking glamorous rather than having all your bits out on show and the kindness of photoshop! And no, we’re not a pair of prudish fuddy duddies, we are just in awe of the seemingly effortless chic of some of these women.
As we swish and glide towards this weekend’s 89th Academy Awards, we thought we could tell you why a Dilly Daydream turban should be your best friend. We love the ease of popping them over wet hair, post shower, rather than twisting (and damaging) damp hair up into a heavy towel and then balancing it on top of your head. They are towelling lined and incredibly lightweight but cleverly still manage to stop those annoying drips from running down your neck.
A towelling hair turban gently and effectively dries your hair. They can be worn for long periods before you need to style your hair, and it would seem the longer you wear them, the softer your hair actually feels when styling. Plus your locks seem to behave much better under the brush. Not only that, but towelling turbans pretty much halve the styling time which saves you time and avoids exposing your hair to any more heat from the dryer than necessary. Which means less hair damage and therefore happier hair. Dame Joan Collins herself is well known for not using a hair dryer.
Add some treatment, a serum or the latest discovery Argan oil and you can almost hear your hair thanking you when you give it half an hour under your turban. Remove your turban, 5 minutes of styling time and hey presto, beautifully soft tresses doing exactly as they're told.
Imagine yourself in one of these turbans on Oscar night, putting on your flawless make up and wafting round the house in something elegant!